A little about me

With over 10 years in the design industry, I have a strong passion for translating business goals into compelling design concepts, ensuring a cohesive look and feel across all touchpoints.

When I'm not outside chasing around my toddler or two dogs, I am keeping my hands busy with various creative activities. Whether it's drawing, crocheting, or experimenting with new DIY projects, I have a deep passion for all forms of arts and crafts. There's something incredibly satisfying about bringing ideas to life through color, texture, and imagination, and I’m always eager to try new techniques and mediums.

Get in touch

Experience

2021 - Present

Design Manager

Launch Team Inc.

2017 - 2021

Graphic Designer

Launch Team Inc.

2014 - 2017

Marketing Communications Coordinator

Perry's Ice Cream

Leads team of designers and oversees the design process from concept development to execution, ensuring that projects are completed efﬁciently and aligned with the company's brand identity, values, and objectives.

Implements a consistent and cohesive brand identity across all channels, campaigns and collateral
Designs and tests creative iterations; Using data and analytics to guide design decisions and bring learnings to future creative assignments
Tactical design leader providing guidance and expertise on design objectives to solve complex problems and produce high-quality creative work
Mentors team of designers to reach their highest professional growth potential

Translated client objectives into visually engaging campaigns by blending creativity and technical skills. Conceptualized and designed visuals for various platforms, ensuring brand consistency and resonance with target audience.

Designed point of sale material and packaging graphics for Perry’s Ice Cream and key sponsors, including Buffalo Bills, Buffalo Sabres, and Rochester Americans. Developed and ensured timely execution of marketing campaigns on social media platforms.

Skills

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
HubSpot
WordPress
Canva
Wix
Sharpspring
Shopify
Figma
Final Cut Pro
Adobe Premiere
Adobe After Effects

Education

BS, Digital Media Arts
BS, Communication Studies
Concentration in Public Relations
Concentration in Advertising
Certificate in Marketing
Canisius University | Buffalo, NY